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Description
If Then: How One Data Company Invented the FutureDESCRIPTION : Radio 4's Book of the Week A Financial Times Book of the Year Shortlisted for the 2020 Financial Times McKinsey Business Book of the Year Longlisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering what you might get if you crossed Mad Men with Theranos' David Runciman The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news,
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Best in 7 days
Best in 7 days
Best in 7 days
Best in 7 days
4.0 ★★★★★
Based on 427 reviews
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Product Reviews
★★★★★ 5
Understanding the Market vs Government influence
Format: Paperback
A must read.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 13, 2025
★★★★★ 5
Great book!
Format: Paperback
We read this story as a class read aloud after we read the first Sprinkles and the Unicorn book. They noticed similar characters, and loved the story line. They’re begging me to buy the whole series of this and all the other books! I can’t read them fast enough.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 20, 2026
★★★★★ 5
Great book!!
Format: Paperback
Kid loved the story! Read it the moment she got the book and 10 more times since then. Will be looking for more like this one!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 9, 2026
★★★★★ 5
8yr old loves this book!
Format: Paperback
The storyline here is so fun. My 8yr old needs pictures to avoid feeling overwhelmed by word counts. This is a good balance that keeps her engaged. She's chosen to pick up the book to read without being prompted, which is a win.
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Reviewed in the United States on May 12, 2026
★★★★★ 5
My daughter likes it
Format: Paperback
I bought this book for my reluctant to read 3rd grader. She reads it without me having to tell her to read, and is now carrying it in her backpack to school.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 9, 2026
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