SKU: 54273391271

Eating the Big Fish

$62.09 $68.99
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Ships within 48 hours · Estimated delivery Jun 28 - Jul 3

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Description

Eating the Big FishEating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, arrives just in time for the business challenges ahead. It contains over 25 new interviews and case histories, features two completely new chapters, introduces a new typology of 12 different kinds of Challengers, and includes extensive updates of the

Eating the Big Fish
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 54273391271

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4.7 ★★★★★
Based on 1953 reviews
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Product Reviews
V
Verified Purchase
VITAL MED
Battle Creek, US
★★★★★ 1
Clasp faulty
Color: Dark Black
Clasp doesn’t close
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 22, 2026
A
Verified Purchase
Amazon Customer
Port Orchard, US
★★★★★ 5
Pretty Brown
Slightly larger than expected but very good quality and beautiful brown color. Perfect for night out and holds phone, lipstick, glasses easily.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 28, 2025
B
Verified Purchase
Blanca
Lexington, US
★★★★★ 5
Spacious
Color: Dark Black
Beautiful replica and very spacious!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 15, 2026
S
Verified Purchase
Shawna Parker
Charlottesville, US
★★★★★ 5
Clutch
Color: White
Looks very expensive nice quality received alot of compliments..people thought it was a designer bag
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 12, 2026
A
Verified Purchase
Amazon Customer
Cuba, US
★★★★★ 5
Great clutch
Color: Silver
Great clutch! It is just as pictured and a perfect size because it holds my phone, glasses and lipstick with room to spare. The straps that came with it are easy to remove and detach from the inside, which is great because it doesn’t have the rings or other attachments which most have that show.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 16, 2026

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